CONSULTING

Where strategic foresight meets radical system transformation

    • Resident futurist since 2018

    • Developing future forecasts that guide long sighted and meaningful strategies in navigating fundamental shifts in culture, marketing, and fashion for the agency and its clients

    • More info at Gunghoco.com

    • Commissioned to catalyse new thinking as part of the "Inspirational speaker" series for the Nike Design team in London

    • Advised the cross-functional global footwear leadership team on future mapping across materials design, footwear design, marketing and innovation for the Nike Flyknit program

    • More info at Nike.com

    • Recurring visiting master since 2017 for breakthrough innovation

    • Ernst & Young: Industries Reimagined – London 2024 

    • Ernst & Young: Future of Consumers 2030 – Los Angeles 2019

    • World Retail Congress: Future of Retail 2030 – London 2019

    • Dubai TenX: The Future of Travel 2030 – Dubai 2017

    • More info at Hackmasters.co.uk

    • Crafting bespoke foresight for the innovation team through direct management collaboration

    • Decoding macro shifts in society and culture shaping the future of luxury beauty

    • Strategic guidance across Christian Dior, Givenchy, Guerlain, Benefit and Fresh

    • Deep-dive analysis of cultural paradigms, ethics, tech, health, wellness and beauty futures

    • Find out more at LVMH.com

    • Lead Fashion Futurist in 2021, decoding emerging paradigms

    • Crafting strategic insights for the influential bi-annual Fashion & Beauty trend report

    • Global thought leadership through panel talks & press interviews

    • More info at Clearpay.co.uk

    • Dreams & Trends expert connecting art, pop culture, and contemporary fantasy for leading luxury fragrance

    • Guided cultural code innovation to enrich and transform fragrance narratives

    • Find out more at Warriorgrp.com

    • Advisor on Future of Aesthetics Global report

    • Consultant on Future of Individuality Wunderman Thompson report collaboration

    • Find out more at allerganaestehtics.com

    • Future scenarios expert for global consumer technology innovation

    • Delivered critical input and strategic macro trend insights with the development of hypotheses for Colour, Material and Finish palettes

    • Find out more at SeymourPowell.com

    • Strategic expert advisor for reimagining the future of footwear

    • Validated emerging territories while providing independent insights and critical strategic direction

    • More info at Box1824.com

    • Futuring Think Tank Expert illuminating next-generation youth cultures

    • Modern Girlhood strategic consultant decoding emerging aesthetics and cultural paradigms

    • Find out more at thepineapplelounge.com

    • Strategic foresight advisor on emerging signals in society, values, and sustainability for international beauty business

    • Find out more at Quantumcs.com

    • Strategic guidance on possible futures in haircare products and devices in the UK market for future product vision of a major Japanese electronics company

    • Find out more at mctinc.jp

    • Decoded cultural drivers in large bespoke report on macro trends shaping consumer electronics futures in UK & Brazil Markets

    • Find out more at Design.Samsung.com

    • Consultant on Global Fashion Trends for strategy consultancy rooted in the humanities and social sciences, advising leaders on organisational change

    • Find out more at ReDAssociates.com

    • Strategic foresight expert mapping critical patterns across socio-cultural, technological, economic, environmental and political spheres

    • Analyzing breakthrough content trends across media platforms in the UK and US

    • Find out more at Wearemtm.com

    • Redefining Home Luxury During Economic Challenge with Ogilvy for TKMaxx and Homesense

    • Strategic foresight consulting to help TK Maxx and Homesense respond to the cost of living crisis through the lens of "The Big Night In."

    • Developed four distinct consumer profiles to guide conscious and creative product selection and communication, empowering customers to create affordable luxury experiences at home and in their wardrobe.

    • Find out more at Ogilvy.com

SELECTED CLIENT PARTNERSHIPS

PROVIDING STRATEGIC GUIDANCE TO TRANSFORM FUNDAMENTAL INDUSTRY FEAR OF CHANGE INTO VISIONARY ADVANTAGE & AUTHENTIC POSITIONING

IDENTIFYING CRITICAL INNOVATION GAPS THAT TRADITIONAL CONSULTING OVERLOOKS, AND CONFRONTING OBSOLETE INDUSTRY FRAMEWORKS

DEVELOPING FUTURE SCENARIOS THAT CHALLENGE EXISTING CULTURAL AND TECHNOLOGICAL PARADIGMS

STRATEGIC TRANSFORMATION THROUGH SYSTEMS THINKING

For forward-thinking organizations, I catalyze transformation by helping teams envision and create new possibilities beyond conventional thinking. 

Fashion and the creative industry's future demands bold action, not incremental change. I guide partners through complexity by developing long-sighted strategies that weave together intelligent design, cultural insight, and emerging value systems. My approach isn't about predicting the future—it's about decoding and catalyzing the meaningful change needed for the next era and helping partners reimagine what's possible.

    • Strategic future forecasts that examine emerging patterns and systemic shifts

    • Consultations that unlock new ways of thinking and spark meaningful transformation

    • Scenarios that bring alternative futures to life

    • Frameworks that help navigate complexity while prioritizing people and planet

“Every time we have worked with Geraldine, she has genuinely blown every member of the team away (as well as our clients) with her unique, fresh thinking and cultural references which unfailingly expand our horizons and awareness.”

THE PINEAPPLE LOUNGE - Gemma Martinez, Project Director

Two women sitting on stage during a panel discussion, one speaking into a microphone, both wearing colorful outfits.

Geraldine’s approach and content are always inspirational and one step-ahead… informing, augmenting and future-proofing our work.

Her reports and strategic input provide thought-leadership and disruptive thinking that helps our clients to harness market trends, understand and adapt to emerging consumer needs and help us position their brands for success. Being at the forefront of shifts in consumer mindsets and brand responses has never been more important as this will enable us to drive innovation and embrace resilience. 

I’m delighted that Geraldine is part of our team in helping discover and translate future thinking into relevance now and guide us in how to navigate the puzzling economic, social and environmental terrain we’re in. What a talent - enthusiastic, foresightful, imaginative.. a great mind, a great collaborator with a great heart!

- Paul Phedon - CEO Gung Ho Group

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AWARDS & AFFILITATIONS

AWARDS & AFFILITATIONS

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Fellow of the Royal Society of the Arts. The RSA Fellowship is a unique global network of change-makers enabling people, places and the planet to flourish.

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Member of the United Nations Conscious Fashion + Lifestyle network, committed to the Sustainable Development Goals 4, 12 and 13

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Awarded the Inspirational Speaker Award by the London College of Fashion, part of the University of the Arts

GET IN TOUCH

Or email me at Hello@geraldinewharry.com

OTHER WORK

SPEAKING

SPEAKING

WORKSHOPS & TRAININGS

WORKSHOPS & TRAININGS

WRITING

WRITING

CREATIVE COLLABORATIONS

CREATIVE COLLABORATIONS