GERALDINE WHARRY
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HUNT/

We assess your brand personality according to your human creative hollistic values 

We collect your main points of information and create your underlying narrative 

Pure research, brainstorm, blue sky thinking. Putting away of preconceived notions

IDENTIFY/ 

We see patterns emerge, key messages 

We edit, more brainstorm, writing, Identify Innovation Drivers and where/how a trend is evolving with trend research and a bespoke future forecast encompassing impactful trend drivers and actionable direction. 

 

GATHER/

Actionable direction with Innovation techniques - 

PROTOTYPE/

Creative collaboration. Design of SERIES

Use of prototyping – physical, emotional and narrative-based – to envisage a future product or consumer,

 

 
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STORY

Geraldine Wharry is from Paris where she lived until her early twenties. From a multi-cultural and bilingual household, she grew up traveling between the USA and France. She studied in Paris as well as Parsons before moving to New York in 1999. 

There she joined cult street wear brand Triple 5 Soul as fashion designer and soon started traveling around the world to design, develop and manage the womenswear collection. After five years, she relocated to Los Angeles where she worked for iconic surfwear label Ripcurl and premium denim brand 7 For All Mankind. In between her roles at Ripcurl and 7Fam, she took a six month break to work in Tanzania with disabled teens and expand her outlook. 

In 2010, Geraldine moved to London to be closer to her family and start a new phase of her fashion career in trend forecasting at Wgsn. Three years later, she founded her own consultancy and grew a reputation for her thought provoking presentations and accuracy at predicting future trends. 

Geraldine's studio is in Kensal Rise where she both researches trends and designs her collection SERIES UNTITLED. 

 
 
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