GERALDINE WHARRY
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| ABOUT |

Geraldine Wharry is from Paris and grew up traveling between the USA and France.

She studied in Paris at E.N.S.A.A Duperre as well as Parsons in New York before moving to the 'Big Apple' in 1999. There she joined cult street wear brand Triple 5 Soul as fashion designer and soon started traveling around the world to design, develop and manage the womenswear collection. 

In 2004 Geraldine relocated to Los Angeles where she worked for iconic surfwear label Ripcurl and premium denim brand 7 For All Mankind. In between her roles, she took a six month break to work in Tanzania with disabled teens and expand her outlook. 

In 2010, Geraldine moved to London and joined WGSN as senior womenswear trend forecaster specialised in Fashion Macro Trends adapted to seasonal directions. Three years later, she focused on her consultancy and grew a reputation for her thought provoking presentations and foresight for the style industries. 

Geraldine's studio is in Kensal Rise where she both researches insights to define future scenarios and designs her collection SERIES UNTITLED. 

 
 
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| EXPERIENCE |

 

Geraldine Wharry's global experience as a fashion designer and trend forecaster has led her to collaborate across the style industry in fashion, beauty, interiors, electronics, technology and retail. 

She has a record of accurately predicting trends and designing successful fashion collections through an unwavering ability to research and define what's new. This has helped her collaborators with successful product launches, trend foresight and best selling designs. 

 
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 Moodboards, Research and more moodboards. Here I am being photographed for Grazia Uk in September 2015
 Words we live by at the Studio and when working with clients.
 
 

| PRESS |

Geraldine is regularly interviewed for magazines. You can also find her trend features on Fashion Network and on her blog REVOLVE EVOLVE. For Press Inquiries contact us at hello@geraldinewharry.com

 
 
VOGUE SPAIN- July 2017

VOGUE SPAIN

"El Mito de lo Falso" July 2017

Broadly Magazine- Chokers aren't cool anymore July 2017

BROADLY

"Chokers aren't cool anymore" July 2017

GRAZIA UK

"Meet the trendsetters" - September 2015

Intent Journal - What's in a trend? Interview by Kathryn Carter

INTENT JOURNAL

"What's in a trend?" Interview by Kathryn Carter - September 2016


Not just a label- trend forecasting

NOT JUST A LABEL

"How valuable is Trend forecasting in the post Internet Age?" July 2016

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TRENDLAND

"Modesty Solutions" - May 2015

Elle Denmark April 2015

ELLE DENMARK

Trends in sustainability | March 2015

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LONDON COLLEGE OF FASHION NEWS

"Inspirational Speaker Award! Geraldine Wharry" - February 2015


LOVED AND FOUND MAGAZINE | Interview about the Creative process of Trend forecasting | October 2014

LOVED AND FOUND MAGAZINE

Interview about the Creative process of Trend forecasting - October 2014

The Creative Review Trends Issue

THE CREATIVE REVIEW

The trend issue - July 2014

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EL PAIS

"Predecir tendencias: los que avanzan el futuro estético" - April 2014

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BRITISH LIBRARY

"A beginner's guide to trend forecasting with Geraldine Wharry" - May 2013


EXETERA MAGAZINE- Fashion Futurology - Interview with a trend forecaster

EXETERA

"Fashion Futurology: Interview with a Trend Forecaster" by Max Benwell - November 2013

Uppercase Magazine- The colour issue

UPPERCASE

The colour issue - #22