GERALDINE WHARRY
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| ABOUT |

Geraldine Wharry's global experience as a fashion designer and trend forecaster has led her to collaborate across the style industry in fashion, beauty, innovation, technology, marketing and retail for leading brands, agencies and institutions. 

She is a unique futurist, a polymath, equipped with the vision of a forecaster, the craft of a designer and the relentless curiosity of a scientist. 

Her reputation for accurately predicting trends and designing successful fashion collections comes from an unwavering ability to research and define what's new. This has helped her collaborators with successful product launches, trend foresight and best selling designs in the USA, Europe and Asia. 

Passionate about knowledge and from a family of educators, artists and scientists, Geraldine has also dedicated herself to public speaking, sharing, mentoring, lecturing and writing. 

 

| STORY |

Geraldine Wharry is from Paris and is bi-cultural / bilingual French American, growing up traveling between the USA and France. She fell in love with textile design and graduated from E.N.S.A.A Duperré in Paris in 1999. After receiving a full scholarship to Parsons in New York, she decided to move there, equipped with her portfolio, 400 dollars and her dual citizenship. There she quickly joined cult street wear brand Triple 5 Soul as fashion designer and started traveling around the world to design, develop and manage the womenswear collection. 

In 2004 Geraldine moved to Los Angeles where she worked for iconic surfwear label Ripcurl and premium denim brand 7 For All Mankind. In between her roles, she took a six month break to work in Tanzania for a charity and expand her outlook. 

After 11 years as a fashion designer, Geraldine decided to change her fashion lens and focused on innovation. She moved to London and joined WGSN as senior womenswear trend forecaster for Macro Trends and Seasonal Directions. She now runs her consultancy and has grown a global reputation for thought provoking presentations and vision. 

Geraldine can be found at her local farmers market on Sundays or befriending dogs in the neighbourhood. 

 
 
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| PRESS |

Geraldine is regularly interviewed for magazines. You can also find her trend features on Fashion Network and on her blog REVOLVE EVOLVE. For Press Inquiries contact us at hello@geraldinewharry.com

 
 

CR FASHION BOOK

“Why Everyone is embracing ugly fashion trends” by Amanda Brohman

DAZED BEAUTY

What humans will look like over the next 100 years

DAZED BEAUTY

We got a beauty forecaster to reinterpret Stephen Hawking’s predictions


NELLY RODI

"Green Screen, un ad blocker floral" September 2017

VOGUE SPAIN- July 2017

VOGUE SPAIN

"El Mito de lo Falso" July 2017

Broadly Magazine- Chokers aren't cool anymore July 2017

BROADLY

"Chokers aren't cool anymore" July 2017


CRAVE MAGAZINE

May 2017

Intent Journal - What's in a trend? Interview by Kathryn Carter

INTENT JOURNAL

"What's in a trend?" Interview by Kathryn Carter - September 2016

GRAZIA UK

"Meet the trendsetters" - September 2015


Not just a label- trend forecasting

NOT JUST A LABEL

"How valuable is Trend forecasting in the post Internet Age?" July 2016

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TRENDLAND

"Modesty Solutions" - May 2015

Elle Denmark April 2015

ELLE DENMARK

Trends in sustainability | March 2015


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LONDON COLLEGE OF FASHION NEWS

"Inspirational Speaker Award! Geraldine Wharry" - February 2015

LOVED AND FOUND MAGAZINE | Interview about the Creative process of Trend forecasting | October 2014

LOVED AND FOUND MAGAZINE

Interview about the Creative process of Trend forecasting - October 2014

The Creative Review Trends Issue

THE CREATIVE REVIEW

The trend issue - July 2014


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EL PAIS

"Predecir tendencias: los que avanzan el futuro estético" - April 2014

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BRITISH LIBRARY

"A beginner's guide to trend forecasting with Geraldine Wharry" - May 2013

EXETERA MAGAZINE- Fashion Futurology - Interview with a trend forecaster

EXETERA

"Fashion Futurology: Interview with a Trend Forecaster" by Max Benwell - November 2013

Uppercase Magazine- The colour issue

UPPERCASE

The colour issue - #22