SS 2015 Pop! | Super hero fan culture inspires cartoon fantasies for a direction packed with playfulness. Gif animations and pixel shapes inspire graphic stripes and checks. Comic book inspired illustrations and nostalgia for pop art create an eccentric aesthetic ideal for bold colour and pattern play.

(Scroll down for images credits)

trend-forecasting-report-geraldine-wharry-SS2015-pop

NEO RETRO - Digital RGB aesthetics combined with the cinematic fifties and early sixties influence bold colour statements and offbeat juxtapositions. Sharp preppy silhouettes encourage clean lines and composite colour arrangements. Sartorial references merge with architecture inspired prints and plastic colour resulting in disrupted high-fashion looks.

trend-forecasting-report-geraldine-wharry-SS2015-pop

1. Jenny King - Embroidery | 2. Thisiscollate - Non format machine dreams | 3. Stockholm x Street Style | 4. Robert Storey - Opening Ceremony | 5. Burberry Prorsum Spring 2014 Ready-to-Wear | 6. Japanese Film Noir | 7. Vogue Korea - September 2013