Geraldine Wharry's global experience as a fashion designer and trend forecaster has led her to collaborate across the style industry in fashion, beauty, interiors, electronics, technology and retail. 

She has a record of accurately predicting trends through an unwavering ability to research and define what's new. This has helped clients with successful market strategy, trend foresight and best selling fashion designs. 

Her forecasts promote innovation and unlock creative opportunities, blending visionary thinking with pragmatic direction. Geraldine also works as an advisor, offering specific solutions in regards to creative and brand strategy. She shares her knowledge during seminars and individual consultations.

With a global reputation as a trend expert, Geraldine also runs a trend column for Fashion Network and has been featured in Vogue Spain, Vogue Netherlands, Trendland, The Creative Review and Grazia UK. 



+ FUTURE RESEARCH & ANALYSIS >> Identify Innovation Drivers and where/how a trend is evolving with trend research and a bespoke future forecast encompassing impactful trend drivers and actionable direction. 

+ FUTURE INSIGHTS  >> Consultancy and tailored programs for companies built around my 3 pronged future insights methodology HUNT - IDENTIFY - GATHER. This is designed to unlock creative opportunities, build trend insights methodology, jumpstart product launches and/or clarify a brand's future strategy.

+ CREATIVE CONSULTATIONS  >>> Advisory for brands starting up or redefining themselves. 

+ LECTURES AND SPEAKING EVENTS  >>>  Learn about future trends and/or the methodology of trend foresight and research.


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Moodboards, Research and more moodboards. Here I am being photographed for Grazia Uk in September 2015
Words we live by at the Studio and when working with clients.
At the British Library hosting our Macro Trend Seminar


+ FASHION FORECASTING + DESIGN >>> Propeller Net | Just Mustard | WGSN | Stylus | 7 For All Mankind | Ripcurl | Smiley | Victoria's Secret | Unique Style Platform

+ FASHION ADVISORY >>> HackMasters | Orpiva | Startup Direct

+ BEAUTY >>> Bath & Body Works | Nivea with Faktor 3

+ RETAIL & EVENTS >>>  Pulse | Top Drawer | Who's Next | Premiere Vision | Ukrainian Fashion Week | Global Pioneers Conference | Tallin Business Inkubator

+ INSPIRATION ACCESS  >>>  Burberry | Balenciaga | Nike | Louis Vuitton | Adidas | Yoox | Vans | Asos | New Balance | Dalziel & Pow | Benetton | Shisheido

+ INSTITUTIONS  >>>  The London Transport Museum | the British Library | The National Archives

+ TECH  >>> Samsung with Technopak | Orpiva

+ GUEST LECTURING  >>>  Institute of Design Barcelona | London College of Fashion | Brighton University | CASS | Norwich University | Nottingham Trent University | Birmingham University | Solent University | London College of Fashion | Brighton University of Design | CASS

Concept designs reflecting the trend visions we are forecasting at the Studio


Geraldine has highlighted emerging and niche areas of London for us, taking us on unique storytelling journeys for inspiration, always with the discovery of a new spot, innovative idea or undiscovered item. She understands the parameters of our requests and thoughtfully delivers just the right mix of high and low, old and new, current and what’s next. And she’s always calm, intelligent and friendly, truly interested in our groups’ needs and always willing to partner and collaborate.
— Anton Auerbach, VP Strategic Patterning Services, Limited Brands

What is unique about Geraldine’s service is it’s very conceptual and creative. She gives an overall view of what’s going on in the world or fashion. If you’re a true creative or a true designer, artist or someone who is curious in life you’ll be able to take that and make it work for you.
— Nalini Arora - Senior Footwear designer and Blogger, LA ShoeGirl, Los Angeles
Geraldine has been a huge asset to Mustard and has assisted with highlighting, reconfirming and guiding us through up and coming trends, plus she is an absolute pleasure to work with. I can’t recommend her enough!
— Reuben Utidjian, Founder, MUSTARD

Having worked very closely with Geraldine and collaborated with her on many trend reports as part of the womenswear future trends team at WGSN, I can highly recommend her both as a designer and trends forecaster. She has a fantastic eye, a wide ranging and in depth knowledge of art and design history and visual cultures and has an innate ability to spot trends. When working in a team she is collaborative, generous, receptive and engaging but is equally able to provide strong direction and leadership.
— Melanie Plank, Womenswear Trend Analyst and Consultant, WGSN.

We have been working with Geraldine for last 2 years. She has been advising us with future trends research and fashion design inspiration. We found her advices and report exceptionally valuable. She has the right drive, and genuine interest in fulfilling the tasks. She is highly analytical, keen mind and creative. We are really enjoy working with her.
— bjoern rennhak, CO-FOUNDER, ORPIVA

Geraldine delivers top quality, inspirational fashion industry information for professionals and business owners working in the creative industries. Feedback from participants of her ‘Fashion forecasting: trend hunting and gathering’ seminar at the British Library Business & IP Centre has been consistently positive. Her presentation skills are superb and her wide knowledge of the fashion industry is a valuable resource for creatives.
— Kissley Leonor, Marketing Manager, British Library