Posts tagged brand strategy
Pulse x Geraldine Wharry: A beginner's guide to Brand Strategy

As designers, makers, retailers and active members of the design industries, we don’t naturally want to feel hemmed in with words such as “brand strategy” which can sound like a military exercise, counter-intuitive to the creative process. But launching and maintaining a brand is a complex business. To ensure your long-term success, you need to follow through with the defining concept of your brand in all your operations.

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