FUTURE INSIGHTS | THE AGE OF SENTIMENT REPORT

FUTURE INSIGHTS | THE AGE OF SENTIMENT REPORT

95.00

Our forecast “The Age of Sentiment” focuses on the behavioural and societal shifts set to impact consumers and fashion businesses in 2019 and 2020.

Overview

The report merges impactful trend insights and visuals. It is particularly well suited for womenswear and unisex Fashion brands, PR and Marketing agencies, the Beauty, Luxury and Sports Industry.

3 key chapters form the forecast:

1- In OPEN CHARISMA we discuss the imperative for total inclusion and the fact we must harness the power of the new majorities. The new customer centered experience is focused on self expression and blurring the lines between high and low culture.

Sub chapters are Total Inclusion, New Majorities, Self Expression, High Low Culture.

2- In CHOICE SOCIETY as we create a better and unhinged version of ourselves and the “ME”, we focus more on the “WE”. Brands who have a clear voice rally consumers beyond economic or style values, echoing the needs of a “Woke” population with political and ethical motivations .

Sub chapters are Upgrade and Regeneration, Polarised Worlds, The New Common Story, Perceptions of the New.

3- In RISE OF THE EMPATHS we look at the imperative of Moral and Sustainable Business. This is a challenge as it involves logistical and structural change. But the key question for brands is ‘if we fail to act morally, how much do we risk losing?’.  

Sub chapters are Awakening feelings | Befriending the 4th Industrial Revolution, Embracing Waste, The Greater Good.

As part of the launch of the report, we are pleased to offer our Revolve Evolve rate of £80 (expires October 12th).

Students and teachers please use the discount code LEARN at checkout for a 50% discount.

The report is a high resolution PDF document and contains:

  • 23 pages of directions and insights with credits and text, including hyperlinks

  • An Executive Summary

  • Key takeaways from each chapter

Fields of research include:

  • Design

  • Fashion

  • Beauty

  • Sports

  • Art

  • Gaming

  • Sustainability

  • Socio-Politics

  • Technology and Science

  • Media and Culture

EACH OF THE TRENDS CAN BE BOOKED AS A STANDALONE PRESENTATION.

Contact: hello@geraldinewharry.com

We can also be booked for a session to identify opportunities and create a successful strategy in applying the trends to your needs. 

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