'Fashion Forecasting: Trend Hunting and Gathering' by Geraldine Wharry

'Fashion Forecasting: Trend Hunting and Gathering' by Geraldine Wharry


Do you want to integrate trend forecasting into your creative practice? Are you curious about the intriguing 'soft science' greatly impacting the style industry? Are you a student, consultant, educator, marketer or simply curious?

'Fashion Forecasting: Trend Hunting and Gathering' my guide 📰 to the fundamentals of anticipating trends 💡 🔦 is now available.

Learn the methodology I have been developing for years as a consultant for leading brands and trend agencies such as Wgsn, Stylus and universities such as London College of Fashion, Brighton University and the Institute of Design Barcelona.

What will the journal go through methodically?
/ What makes a trend and how do trends develop?
/ The common confusions to avoid
/ Checklists and tools while creating a trend forecast
/ The Bigger Picture: the future of trend forecasting, its responsibilities in our current fashion landscape in terms of sustainability and creativity
/ My Hunting and Gathering methodology in 3 steps showing you (1) how and where to research, look for patterns, (2) how to edit and identify the key trends, (3) how to give trend direction and tell the story of the future


“Geraldine's guide to trend forecasting is easy to read, comprehensive and straight forward. Furthermore she uses clear examples so you can better understand the theory. The graphics are outstanding and the structure is intuitively organized. I think it is the perfect  tool for someone starting out in the forecasting field. I couldn't recommend it more. “ Ana-Maria, contributor to Elle Deco Romania and interior design PR consultant, Prague Czech Republic.

‘I loved receiving this guide it’s invaluable for anyone who wants to pursue a career in Trend Forecasting as well as being a thorough reference guide for all those who have been in the industry for a number of years, thank you for developing this’ - Angela Baidoo, Trend Forecaster Debenhams, London UK

'In love the journal! It is helping me in my classes of product development.' - Giselle Araujo, Textile Engineer , Sao Paulo Brazil


The guide is printed in high quality as a newspaper and 22 pages long.

Original text and graphic design by Geraldine Wharry.

Please allow 10 business days to receive your copy if you are within the UK. 15 business days for international buyers.

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