GERALDINE WHARRY
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WHAT WE DO

 
 
 

 

We deliver thought provoking scenario reports around aesthetic, cultural, socio-economic, political and technological shifts affecting the style industries.

The materiality of fashion underpins our research: CONCEPTS - BEHAVIOURS - SUSTAINABILITY and CIRCULAR DESIGN - DESIGN DIRECTION - COLOUR - MATERIALS - PATTERN . And the outcome goes far beyond. 

See what resonates with you and if you have other ideas of what you need, let's create that choice for you. Need our help defining what you need? We are here to listen at hello@geraldinewharry.com

 

 

‘FUTURE WEARER’ FASHION FORECASTS

‘FUTURE MINDSET’ MICRO or MACRO TREND FORECASTS

INNOVATIVE PRODUCT IDEATION

EMERGING TREND FORECASTS

TREND UPDATES

STRATEGIC DESIGN CONSULTATIONS

COMMISSIONED RESEARCH


KEY NOTE SPEAKING

IN-HOUSE PRESENTATIONS

FOCUS ON INNOVATION, SUSTAINABILITY AND CIRCULAR DESIGN

METHODOLOGY TRAINING

WORKSHOPS

 


3 programmes available click here

EVOLVE 

REVOLVE 

REVOLT

Comprehensive packages for a long term approach to future insights

 
 

SOME OF OUR CLIENTS

 
 
 
 
 
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FORESIGHT CONSULTANCY

 

 

Our strength and reputation in fashion future insights is built on proven accuracy at predicting Micro Trend and Macro Trends through innovative product ideation. With a strong background in design for leading brands, we also provide design insights to jumpstart collections and marketing strategies. 

As we research the future, we act as sense makers and provide trend updates as well as emerging trend forecasts for added clarity and tracking. For brands who need expert feedback on collection development and design, we act as strategic advisors. 

 

 

‘FUTURE WEARER’ FASHION FORECASTS

delivered in digital format (PDF) with concept, trend and design directions pertaining to concepts, behaviours, culture, colour, materials and styling with commentary, visuals and credits.


‘FUTURE MINDSET’ MICRO + MACRO TREND FORECASTS

highlighting the key shifts in culture, behaviours, values, technologies and socio-economics set to impact the style industries. Delivered in digital format (PDF) with commentary, visuals and credits. 


/ DESIGN REVIEW + STRATEGIC ADVISORY

in person or online for an hour or more depending on the client's needs. This includes preparatory evaluation, design and trend audit, follow up and actionable directions.


/ EMERGING + TREND UPDATE REPORTS

are forecasts on concepts emerging from catwalks and/or influencers as well as updates on ongoing trends serving to track relevance and cycles. 

 

 
 
 

METHODOLOGY

 

 

We use our methodology taught in leading Universities and published in our 'Fashion Forecasting: Trend Hunting and Gathering' journal.  Our futurist fashion outlook focuses on two timelines Future Insights for the future wearer where we predict shifts 1 to 5 years- from seasonal to macro trends. Futurist mindset for the innovator propels us into macro trend scenarios around societal, technological, cultural and design shifts predicted in the next 5 to 10 years.  

 

 

IS where everything begins.

A fleeting moment with long lasting impact.

 

IS both an unpredictable and tangible process.

We can all be innovators if we shift our mindset. 

 

IS the fertiliser requiring

contemplation, collaboration and action.  

 
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FORESIGHT PROGRAMMES

 

 

We work with brands on a continuous cycle and become their eyes and ears for trends and innovation. 

By working continuously together, we are able to create a deep impact on design, marketing and future strategies. Companies opting for this solution have seen a business increase ranging from 17 to 48% to date.

 

 

/ Monthly Trend Feed with visuals, credits and commentary

/ 1 Future Mindset report / 1 Design Review

/ 10% savings on other services

£200/month incl. VAT

 

/ Monthly Trend Feed with visuals, credits and commentary

/ 1 Future Mindset forecast

/ 1 Future Wearer Fashion forecast

/ 2 Design Reviews

/ 10% savings on other services

£390/month incl. VAT

 

/ Monthly Trend Feed with visuals/ credits and commentary

/ 2 Future Mindset forecasts

/ 2 Future Wearer Fashion forecasts

/ 3 Design Reviews

/ 10% savings on other services

/ 1 Commissioned Research 

£690/month incl. VAT

 

*The Monthly Trend Feed is only available with our foresight subscription packages

 
 
 

| FEATURED IN |

 
Name *
Name
 Moodboards, Research and more moodboards. Here I am being photographed for Grazia Uk in September 2015
 Words we live by at the Studio and when working with clients.