Geraldine Wharry is from Paris where she lived until her early twenties. From a multi-cultural and bilingual household, she grew up traveling between the USA and France. She studied in Paris but also went to Parsons before permanently moving to New York in 1999. 

There she joined cult street wear brand Triple 5 Soul as fashion designer and soon started traveling around the world to design, develop and manage the womenswear collection. 

After five years, she relocated to Los Angeles where she worked for iconic surfwear label Ripcurl and premium denim label 7 For All Mankind. 

In between her roles at Ripcurl and 7Fam, she took a six month break to work in Tanzania with disabled teens and expand her outlook. 

In 2010, Geraldine moved to London to be closer to her family and start a new phase of her fashion career in trend forecasting at Wgsn. 

Three years later, she founded her own consultancy and grew a reputation for her thought provoking presentations and accuracy at predicting future trends. 

The studio is located in Kensal Rise which Geraldine uses as a base and an atelier to both research trends and design her limited edition concept collection SERIES. 




2011 to present: GERALDINE WHARRY & TREND ATELIER - Creative director

2011 to 2013: WGSN - Senior designer and trend forecaster of Womenswear


2008 to 2010: 7 FOR ALL MANKIND - Senior designer of Womenswear fashion denim & casualwear

2005 to 2008: RIPCURL - Design Director of Womenswear

2004 to 2005: CHIP & PEPPER / ECKO RED - Senior Designer of Mens and Womenswear


2001 to 2004: TRIPLE FIVE SOUL - Designer of Womenswear

1997 to 1998: PARSONS SCHOOL - Textile design full scholarship


1994 to 1999: ECOLE DUPERRE - Fashion design Post graduate degree Textile design Bachelors