I specialise in
Here are the most common ways organisations work with me. To start a discussion on your project needs and how I may support your organisation, please enquire directly here.
Subject matter expert calls
Speaker or Panel Moderator
Report and Forecast Writer
Speculative futures
Guest lecturer and workshops
In-person expert for long to short-term projects
Creative Collaborations and Ambassador partnerships
Clients
Case Studies & Testimonials
STRATEGIC FORESIGHT ADVISOR
AFTERPAY
IN THEIR OWN WORDS
“Geraldine served as a partner for the global Afterpay team. Her incredible insights helped us formulate trend and data reports that we could share with key media and merchant partners. She approaches her work in a very thoughtful and articulate way, providing insight into how the fashion and retail industries are evolving and what it means for the future. We deeply appreciated her partnership, and still look to her for inspiration on the future of retail.” Christine Kapp, Director of North America and UK Communications
ASSIGNMENTS
Future Insights for the Bi yearly afterpay Beauty & Fashion report
Panel talks
Press interviews
FUTURIST ADVISOR + COSTUME DESIGNER
TOM DALE DANCE COMPANY
THE FUTURE HUMAN ‘SURGE’
SURGE is a solo dance piece set within a futuristic digital landscape. Created by the Tom Dale dance company, featuring solo artist Jemima Brown, set designer Barret Hodgson and new music by Ital Tek.
I worked with the company as their Future Human consultant and was commissioned to design the costume due to my extensive experience as a fashion designer.
Watch a short movie on Surge on the BBC here.
By combining dance, electronic music and the digital arts, TDC is a leader in the field producing work which is simultaneously bold, exciting and constantly evolving. The company performs intimate and immersive work through to full-scale performances, nationally and internationally, in found spaces, art galleries, theatres and at music festivals.
SPECULATIVE FUTURES + CREATIVE COLLABORATION + WRITER
DAZED BEAUTY x SELFRIDGES
FUTURE FACING BEAUTY
For the Dazed Beauty& Selfridges collaboration, I profiled 6 future beauty tribes to answer the question: “What might the most talked-about beauty trends of tomorrow actually look like?”. They encompass the dystopian and utopian possibilities the next century has to offer, from face-distorting filters designed to defy data-tracking technology, to scented tattoos, and augmented skin adorned with advertising slogans.
The profiles were used to inspire the curation of the Selfridges x Dazed Beauty space and live workshops. Due to the pandemic, they moved online and resulted in a piece with make-up artist Lucy Bridges, pioneering digital artists reinterpreting my predictions.
The Future Beauty tribes I created represent a move towards a future of beauty not only transforming our perceptions of what’s considered beautiful, but also creating possibilities for diverse forms of self-expression, resistance and protest.
Discover the full project here.
Image credit: 'Baroque Dystopian', envisioned by digital artist George Jasper / Makeup concept by Lucy Bridge see original in link above/ Image rework by Geraldine Wharry
You can see all my Dazed Beauty Contributions here
PUBLIC SPEAKING + STRATEGIC FORESIGHT ADVISOR
NIKE
IN THEIR OWN WORDS
“Geraldine is an incredible thinker and futurist who is generous with her insights and perspective. Willing to have challenging conversations and really inspire teams to think differently, consider the uncomfortable and ultimately push outside their comfort zone. “ - Design Director Nike - Concept Designm Team & Future Material Innovation
ASSIGNMENTS
Commissioned to present to the Nike Design team in London as part of their "Inspirational speaker" series. I was asked to deliver a personal and honest presentation on future forecasting, circular design thinking and streetwear with my journey and career underpinning the story telling of the presentation, followed by a discussion with the design team.
Roundtable session with a cross functional global footwear team as part of their internal future mapping process. The format was held as a future focused strategic conversation where I was asked a number of questions and shared some of my insights and sources of inspiration with the Nike team that included materials design, footwear design, marketing and innovation team for Nike Flyknit Product.
FUTURIST & STRATEGIC ADVISOR AT THINK TANKS
HACKMASTERS
IN THEIR OWN WORDS
“Whilst running an innovation led business, it’s rare to find an individual who truly manages to surprise you in any way. But this is exactly what Geraldine does every time with her thinking. She has an integral ability to engage the people around her in the journey of discovering the extraordinary and she does it with high consideration of what value will this bring not just for now, but for the future too. She is not afraid to criticise, yet she manages to do so with an invitation to reflect, grow and discover better alternatives for all. This innate sense of integrity, curious mindset and positive spirit is what makes her a great team member and a true innovator. Geraldine has worked with us on a number of projects on a global scale where her insightful contribution has shaped our client’s thinking and truly pushed them to consider not evolutionary, but transformational approaches for them and their products. We are humbled and incredibly grateful for having her as part of our network. “ - The team at Hackmasters
Discover Hackmasters here.
ASSIGNMENTS
Dubai TenX Hack: The Future of Travel 2030
Ernst & Young Los Angeles headquarters: Future of Consumers Hack 2030
World Retail Congress: Future of Retail Hack 2030
Image rework: Geraldine Wharry
FUTURE FORESIGHT ADVISOR
CHRISTIAN DIOR - LVMH
IN THEIR OWN WORDS
“I first spotted Geraldine on an Instagram post and immediately knew we needed to collaborate. After years in forecasting positions, I realize how information is not power anymore, only clarity is.
Her unique perspective on societal shifts and her ability to connect the dots is providing just that: clarity.
By combining both a global vision with fact-backed precision, she’s been a great asset in orienting the message we convey to our teams and top management.” - Guillaume Dacquet, Head of Prospective Skincare & Brand Projects
ASSIGNMENTS
Bespoke reports and research since 2018 on strategic topics affecting the future of beauty for the innovation team overseeing Christian Dior, Givenchy, Guerlain, Benefit and Fresh.
FUTURIST + STRATEGIC FORESIGHT ADVISOR AT THINK TANKS
THE PINEAPPLE LOUNGE
The Pineapple lounge is a disruptive future insights agencies specialised in hacks, think tanks and direction for the next generation.
IN THEIR OWN WORDS
“Every time we have worked with Geraldine, she has genuinely blown every member of the team away (as well as our clients) with her unique, fresh thinking and cultural references which unfailingly expand our horizons and awareness. She’s also wonderful to work with: personable, conscientious and fun. The value she adds is second to none and we genuinely can’t wait to work with her again whenever the opportunity next arises” - Gemma Martinez - Project Director at the Pineapple Lounge
Discover the Pinneaple Lounge here.
ASSIGNMENTS
Alpha 2025; a Futuring Think Tank Expert consultancy exploring the next generation of youth
Modern Girlhood; Strategic and Ideation consultancy examining visual aesthetics and design cues of modern girlhood culture to define future consumer types.
Image: the Pineapple Lounge
FUTURE FORESIGHT ADVISOR + WRITER + PUBLIC SPEAKING
GUNG HO
IN THEIR OWN WORDS
“I have had the delight of working with Geraldine as we have partnered with her as an agency for a couple of years now. Geraldine’s approach and content are always inspirational and one step-ahead… informing, augmenting and future-proofing our work. Our goal is to provide our clients with a futures point of view on the impact of the evolving consumer landscape ..alongside trends on relevant industries, sectors and topics. Geraldine’s reports and strategic input provide thought-leadership and disruptive thinking that helps our clients to harness market trends, understand and adapt to emerging consumer needs and help us position their brands for success.
Being at the forefront of shifts in consumer mindsets and brand responses has never been more important as this will enable us to drive innovation and embrace resilience. I’m delighted that Geraldine is part of our team in helping discover and translate future thinking into relevance now and guide us in how to navigate the puzzling economic, social and environmental terrain we’re in.
What a talent - enthusiastic, foresightful, imaginative.. a great mind, a great collaborator with a great heart! Thanks Geraldine.” - Paul Phedon - CEO Gung Ho Communications
Discover Gung Ho here.
ASSIGNMENTS
Resident Futurist
Yearly Future Trend presentation events
Spotlight
Strategic advisory
Logo rework: Geraldine Wharry
CREATIVE COLLABORATOR + DESIGNER
DUTCH FLOWER COUNCIL
One of my favourite creative collaborations to date, The Green Gallery Green screen project replaces invasive online ads with flower art.
I was commissioned by the Dutch Flower Council to bring the beauty and benefits of flowers inside our digital space as they promote wellness and creativity, as we spend more time on our devices and need additional wellbeing components to our hyperconnected lives,
Along with 4 other artists, I created original art inspired by my blended perspectives as a designer and futurist. The result is digital flower creations that populates browser screens with flower art instead of invasive ads, and bring joy to your digital every day .
FUTURE FORESIGHT STRATEGIC ADVISOR
RED ASSOCIATES
MTM
I work with creative direction, social sciences, media and strategy consultancies on fascinating discussions for projects exploring long term and emerging trends.
Agencies bring me in as an expert to lubricate their thinking around a client project and help them identify emerging patterns across the socio-cultural, technological, economic, environmental and political spheres and predict how these shifts may evolve over time.
As such I have been brought into strategic conversations with agencies such as Red Associates and MTM to provide critical and adjacent direction on future trends for their internal client projects.
ASSIGNMENTS
Strategic sessions on critical future trends for leading insights and anthropology agencies around specific client projects. I was commissioned for one to one sessions with the internal strategy teams to help them steer client projects in valid directions, apply adjacent and new thinking as well as reconfirm existing choices for the final deliverable.