Press features + Contributions

Story

I grew up in Paris and am bi-cultural / bilingual French American. Going to movies from the time I was a toddler shaped my futures narratives approach .

My first love was fashion design and streetwear. I moved to New York in late 1999, equipped with my design portfolio and 400 dollars. There I joined cult streetwear brand Triple 5 Soul.

For over a decade, I helped global fashion brands create best-selling collections in streetwear, lifestyle and denim sectors in New York and Los Angeles.

Then, in 2010, I started to question everything.

So, I decided to walk away from my high-paying executive designer job and moved to London without anything lined up.

I felt disillusioned as a fashion designer churning out hundreds of designs a year and how wasteful this was.

In 2011 I joined the world's largest fashion trend agency, anticipating a shift towards creativity and purpose.

But it was the same incessant chase for the next fashion trends.

Believing in the potential of future fashion forecasting to contribute positively to society and the planet, I established my own futurist practice in 2013.

I hosted pioneering macro trend seminars on topics ranging from biomaterials, to virtual worlds a decade ago.

This proved critical to my success as someone who equips brands and creatives for what’s ahead, before the mainstream.

My passions: Fashion, beauty, sustainability, digital transformation, climate and social justice, and the future of humanity.

My genius zone: My ability to articulate novel ideas with both facts and vision.

My mission: Collaborate with organizations prioritizing regenerative innovation and spread futures literacy.

Contributions

Dazed Beauty is where I profile future beauty tribes and question the boundaries of being human as a contributor since 2018
Spur magazine in Japan is where I write my column ‘Tomorrow’ on Fashion futures. The insights are translated into Japanese and released in print at newsstands every month.

“Geraldine has been our dedicated Futures columnist at Spur magazine in Japan since early 2022. Her Tomorrow column comes out in print every month. We have received great feedback from our readers: ‘Geraldine’s series is so inspiring and eye-opening that I look forward to discovering new ideas from her piece every month.’

As one of the leading fashion publications in Japan, Geraldine’s Tomorrow column makes an impact. We have a long standing relationship with innovation, style and tradition, so having this column helps us continue this cultural conversation and deepen it, through the lens of fashion. Internally, the Tomorrow column has now become a must-read column for the editorial team. Because Geraldine’s future predictions give us new perspectives and inspiration. It has become a key part of how we understand ways to move forward as cultural producers. Furthermore, our ongoing relationship with Geraldine has been beyond professional. Although we have yet to meet in person, we now have an ongoing work relationship that is creative, productive, and collaborative. I highly recommend Geraldine’s future forward and thought-provoking writing as a fashion editor. She is a very valued contributor to our magazine.”

— Mari Fukuda, Spur Editor