Geraldine Wharry's unique experience as a fashion designer and trend forecaster has led her to collaborate across the style industry in fashion, beauty, interiors, electronics, technology and retail. 

She has a record of accurately predicting trends through an unwavering ability to research and define what's new. This has helped clients with successful market strategy, trend foresight and best selling fashion designs. 

Her forecasts promote innovation and unlock creative opportunities, blending visionary thinking with pragmatic direction. Geraldine also works as an advisor, offering specific solutions in regards to brand strategy. She shares her knowledge during lectures, seminars and individual consultations.

With a global reputation as a trend expert, Geraldine also runs a trend column for Fashion Network and has been featured in Vogue Spain, Vogue Netherlands, Trendland, The Creative Review and Grazia UK. 



+ FUTURE RESEARCH & ANALYSIS >> Identify Innovation Drivers and where/how a trend is evolving

+ VISION REPORT >>>  Create a forecast with key edits and actionable direction 

+ DESIGN DIRECTION  >>> Manage a collection from concept, sketching to factory handover

+ BRAND STRATEGY CONSULTATIONS  >>> Develop a strategy and inspire a brand starting up, redefining itself or updating best sellers. 

+ LECTURES AND SPEAKING EVENTS  >>>  Learn about future trends and/or the methodology of trend foresight and research


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Moodboards, Research and more moodboards. Here I am being photographed for Grazia Uk in September 2015
Words we live by at the Studio and when working with clients.
At the British Library hosting our Macro Trend Seminar


+ FASHION FORECASTING + DESIGN >>> Just Mustard | WGSN | Stylus | 7 For All Mankind | Ripcurl | Smiley | Victoria's Secret | Unique Style Platform

+ FASHION ADVISORY >>> HackMasters | Orpiva | Startup Direct

+ BEAUTY >>> Bath & Body Works | Nivea with Faktor 3

+ RETAIL & EVENTS >>>  Pulse | Top Drawer | Who's Next | Premiere Vision | Ukrainian Fashion Week | Global Pioneers Conference

+ INSPIRATION ACCESS  >>>   Nike | Louis Vuitton | Yoox | Vans | Asos | New Balance | Dalziel & Pow | Benetton | Shisheido

+ INSTITUTIONS  >>>  The London Transport Museum | the British Library | The National Archives

+ TECH  >>> Samsung with Technopak | Orpiva

+ GUEST LECTURING  >>>  Institute of Design Barcelona | London College of Fashion | Brighton University | CASS | Norwich University | Nottingham Trent University | Birmingham University | Solent University | London College of Fashion | Brighton University of Design | CASS

Concept designs reflecting the trend visions we are forecasting at the Studio


“Geraldine has been a huge asset to Mustard and has assisted with highlighting, reconfirming and guiding us through up and coming trends, plus she is an absolute pleasure to work with. I can’t recommend her enough!”
— Reuben Utidjian, Founder, MUSTARD
What is unique about Geraldine’s service is it’s very conceptual and creative. She gives an overall view of what’s going on in the world or fashion. If you’re a true creative or a true designer, artist or someone who is curious in life you’ll be able to take that and make it work for you.
— Nalini Arora - Senior Footwear designer and Blogger, LA ShoeGirl, Los Angeles
We have been working with Geraldine for last 2 years. She has been advising us with future trends research and fashion design inspiration. We found her advices and report exceptionally valuable. She has the right drive, and genuine interest in fulfilling the tasks. She is highly analytical, keen mind and creative. We are really enjoy working with her.
— bjoern rennhak, CO-FOUNDER, ORPIVA
Geraldine delivers top quality, inspirational fashion industry information for professionals and business owners working in the creative industries. Feedback from participants of her ‘Fashion forecasting: trend hunting and gathering’ seminar at the British Library Business & IP Centre has been consistently positive. Her presentation skills are superb and her wide knowledge of the fashion industry is a valuable resource for creatives.
— Kissley Leonor, Marketing Manager, British Library