WRITING & PRESS
Words create worlds. They shape our mental models and author cultural transformation. They help unlock systems change. My insights have been shared in leading publications and books. I write for magazines and organizations, as well as my own newsletter since 2013. My writing is direct, provocative, intellectually rigorous yet accessible, weaving cultural criticism with future thinking, compelling signals and ideas that stop people in their tracks.
MONTHLY COLUMNIST
Spur Magazine and my Tomorrow column out every month in Japanese newsstands
WRITING CONTRIBUTOR
Dazed Beauty contributor here
AUTHOR OF ‘TREND FORECASTING: TREND HUNTING & GATHERING
Guide on the fundamentals of my foresight methodology HUNT-IDENTIFY-GATHER
Hypercycle: Navigating authenticity in a post trend world (in collaboration with Gung Ho)
THE FUTURING DISPATCH
Bi-monthly foresight reports, essays and insights since 2013 with readers ranging from Apple to Nike and Louis Vuitton, academics, researchers, artists, designers, innovators and more.
RADIO, PODCAST & TV INTERVIEWS
DAILY BLAST LIVE - Syndicated Live US television - The Future of Fashion with Geraldine Wharry
RSA The Royal Society for the Arts - How RSA Fellows inspire inclusion
BBC REEL + BBC DESIGNED television The Trends That travel through Time
VOX MEDIA - Shortlisted expert for Netflix Documentary on the Future of Fashion
BBC Radio Women’s Hour - Radio - The unicorn - a symbol of our times?
CLIMATE VISION 2050 by Boston Consulting Group podcast - Episode 7 Green is the New Black
FUTURE TENSE and ABC Australia podcast - Fashion’s Fast Future
SPI & THE COMMUNITY EXPERIENCE podcast - Collaborative Memberships Are On-Trend with Geraldine Wharry of Trend Atelier
ARE YOU GUNG HO? podcast Episode 2 Geraldine Wharry
THE TREND ACADEMY podcast – Fashion on Lockdown with Fashion Futurist Geraldine Wharry
BOOK FEATURES
Marketing fashion by Harriet Posner
Menswear Trends by Aki Choklat
How to Research Trends by Els Dragt
COMMISSIONED WRITING
Reimagining Advertising by Purpose Disruptors https://www.purposedisruptors.org/reimaginingadvertising
Hypercycle in collaboration with Gung Ho and based on my 2021 essay https://www.deck.gallery/gung-ho-hypercycle-2025/slide/10-note-from-why/
FULL FEATURE INTERVIEWS
SELFRIDGES - HOW IS AR TRANSFORMING BEAUTY?
SELFRIDGES Future-Facing Beauty: Imagining future beauty subcultures
PURE LONDON In conversation with Geraldine Wharry
LIMBO & HATCH – The Emerge Issue 01 - In Conversation with Geraldine Wharry –Interview by Cait Monahan
IN STYLE TURKEY ‘Transformation’ – Interview by Cerena Cerven printed issue
GRAZIA UK ‘Meet the trendsetters’ printed issue
THE POWERHOUSE GROUP The future of luxury fashion report
THE ROYAL EXCHANGE - A Conversation With: Geraldine Wharry
INTENT JOURNAL "What's in a trend?" Interview by Kathryn Carter
LOVED AND FOUND MAGAZINE Interview about the Creative process of Trend forecasting (in Dutch)
THE CREATIVE REVIEW - The Trends Issue
BRITISH LIBRARY & INSPIRED BY A beginner’s guide to fashion trend forecasting with Geraldine Wharry
EXPERT COMMENTARY & FEATURES
Dazed media: My work featured in 2031 a Future Wold
VOGUE BUSINESS - 2025: The summer without trends by Madeleine Schulz
ISPO - Bacteria, a source of inspiration for Biomaterials by Aude Penouty
VOGUE BUSINESS - DNA-coded skincare, wearable nanobots: The beauty products of tomorrow by Nateisha Scott
VOGUE BUSINESS - How the conservative era will change beauty standards by Madeleine Schulz
YOUR MAJESTY - The Anatomy of Hype by Ben Culpin
BoF BUSINESS OF FASHION - The Decline and Fall of the Viral Microtrend by Joan Kennedy
MEDIUM - Speculative Thinking and Fashion’s Future by Ricardo O’Nacimento
FORBES Wardrobe Crisis: How Will We Dress For Extreme Heat - by Olivia Pinnock
FASHIONISTA Are AI- generated Models going to replace human ones?– by Kish Lal
WWD Why Is ‘Barbie’ Such a Cultural Phenomenon? - Interviewed by Rosemary Feitelberg
GQ Middle East - The Future of Fashion – Print issue - interviewed by Kish Lal
BoF BUSINESS OF FASHION - The State of Fashion 2022
BoF BUSINESS OF FASHION How to Reach Climate-Conscious Consumers
DAZED DIGITAL - WTF is Indie Sleaze and is it actually making a comeback?
THE GUARDIAN - Being too aspirational is repellent now’ – the rise of the ‘genuinfluencers
THE EVENING STANDARD The new age of anti-fashion - by Alexandra Jones
BBC STYLE - A new way of living and dressing by Bel Jacobs
DAZED DIGITAL Will our beauty routines ever be unrelated to sex? by Sophie Wilson
THE GUARDIAN - Nostalgia for the 70s: the fashion trend that's stayin' alive
DAZED BEAUTY Look Into The Future With Dazed Beauty Space, A New Pop-Up With Selfridges
EL PAIS S MODA - Poseer las prendas ya no es el objetivo»: así será la compra del mañana
COVETEUR - How brands are adapting new technology to revolutionise shopping
CONSCIOUS LIFE AND STYLE - The True Cost of Fashion’s Fast-Moving Trend Cycles by Stella Hertantyo
STYLIST - What will the world really look like in 10 years time?
CAMPAIGN - Understanding today’s Gen Z: From glossy luxury brands to inclusivity and cultural identity
DAZED DIGITAL - How fashion got swallowed by the metaverse in 2021
L'ADN Tendances - La tendance mode post-Covid ? Ne plus faire de tendances
TEEN VOGUE- Instagram Filters Are Changing the Way We Think About Makeup
VOGUE BUSINESS - Trend forecasters predict a more trendless future
BBC DESIGNED What will fashion be like in 20 years from now?
VOGUE SPAIN "El Mito de lo Falso"
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