CREATIVE COLLABORATION
Architecting futures through multidisciplinary co-creation
CREATIVE COLLABORATOR + DESIGNER
DUTCH FLOWER COUNCIL
One of my favourite creative collaborations to date, The Green Gallery Green screen project replaces invasive online ads with flower art.
I was commissioned by the Dutch Flower Council to bring the beauty and benefits of flowers inside our digital space as they promote wellness and creativity, as we spend more time on our devices and need additional wellbeing components to our hyperconnected lives,
Along with 4 other artists, I created original art inspired by my blended perspectives as a designer and futurist. The result is digital flower creations that populates browser screens with flower art instead of invasive ads, and bring joy to your digital every day .
Flowers are delicate yet powerful, therapeutic, romantic. They bring poetry into our everyday. In a world often seen through a screen, how can we experience the pleasure of Nature and Art in our digital space?
You can now replace the ad banners on your screens with flower art created by fashion label PIGALLE, dj LOCCO DICE, Street artist HOXXOH, Tatoo artist HANK SCHIFFMAKER and myself, in collaboration with the GREEN GALLERY and the Dutch Flower Council.
The Green Gallery Green Screen transforms the experience of being on the Internet. It brings the joy of being surrounded with flowers and nature into your everyday digital experience. Flowers reduce feelings of stress and are known to enhance your creativity. I hope you will love this project as much as I do! - Geraldine
