Posts tagged fashion
WHY + HOW CONSUMING TRENDS MUST CHANGE: IN CONVERSATION WITH CÉCILE POIGNANT

Cecile Poignant is a Future Trends “Guru” working across industries for several decades. She started her career when trend forecasting was still a very obscure role, unknown to most people.

Cecile and I discuss how we think Trend Forecasting is changing… and MUST change. The cycle of trends is out of step with the stewardship of a healthy planet and urgent detoxification of the fashion industry.

What is our role as forecasters? What does the designer of the future look like? And which mindset change is needed? Design is about questioning. Find out more as we navigate some fundamental issues and solutions.

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