Although much game-changing innovation is underway, diving into the Future Fashion Factory (meaning industry - supply chains - manufacturing - next-gen materials) holds immense tension between the progress and stasis we still all experience as we fight to make sustainable fashion the norm.

The Future Fashion Factory touches on a web of human life, from farming to raw materials to labour, design, community, technology to what we wear on our backs and how all of this seeps into our ecosystems, from our bodies to our planet. It’s-a-lot.

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Welcome to an exclusive look into two key explorations from my recent report, Hypercycle, navigating authenticity in a post-trend world.

We'll examine the importance of community-centric cultural strategies and delve into the distinction between trendcasting and trend forecasting.

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The Great Slowdown​ article offers an edited overview of my monthly column TOMORROW for Spur. Welcome to April's issue! In case you don't know, I write and contribute to publications and reports. Spur is one of the leading fashion magazines in Japan. My column has come out in newsstands since 2022.

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