TRANSFORMING FUTURES FOR THE GREAT TRANSITION
I partner with agencies, institutions, brands and people to create cultural, societal and business transformation.
With foresight, regenerative and systemic know how, as one of the leading Fashion Futurists and Regenerative Futures Architect* I have helped the world’s most influential organisations and voices.
My emergent and anti-disciplinary insights have never forecasted what my partners want to hear; they’ve successfully told them what to pay attention to years ahead of the game.
The mission is to regenerate a world ripe for change. Now is the time to author tangible transformation in our cultural, economic, and industrial systems. With the planet and people as our client.
You’re in the driver’s seat. I’m just the decoder here to equip you .
FUTURES THAT UNITE CULTURE, NATURE & HUMANITY
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For the past two decades, I have been working extensively with global brands, agencies, and creative visionaries who seek to decode and shape positive futures across fashion, technology, culture, retail, innovation, health and beauty, and culture, in a time of unprecedented systemic change.
I've been the strategic futures decoder they turn to when they're ready to move beyond surface level trend forecasting and into regenerative strategic foresight.
However the creative industry and future foresight within it fell for the obsession with audience capture and started losing its power to envision meaningful futures, sacrificing critical thinking, creativity and innovation while degrading our planet's ecosystems. Trends aren't bad, it’s the current system that has become toxic and lost its way.
It’s time to get back to our roots. The Creative sector and Fashion, with Future foresight playing an influential role, have always been a catalyst for societal transformation, not just a copy paste factory of boring but a force for the present, tangible joy and deep cultural capital.
This is a story of rebirth. It’s time to [urgently] redefine how we approach futures —shifting from trend forecasting for short term gains with no ethical backbone, to strategic foresight made of creativity, method and regeneration.
The call to action: Don't chase futures and trends—architect them in the present. Shape social paradigms, and how to be a powerful force for the birth of new culture and codes of innovation.
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My practice is an integrated ecosystem of advisory, reports, collaborations, speaking, writing and teaching - serving my mission as a Futurist and Regenerative Futures Architect.
MISSION PILLARS
Systems Transformation: Dismantling and rebuilding the creative sector, fashion and forecasting’s foundational systems through strategic intervention
Paradigm Shift: Decoding and reshaping cultural narratives to drive meaningful, systemic futures
Radical Innovation: Catalyzing possible futures for fashion and creative industry teams, communities and independents
IMPACT SPHERES
Education Leadership: Transforming futures thinking through university partnerships and corporate training
Global Influence: Shaping industry dialogue through media and futures thinking leadership
Community Building: Founder of the Trend Atelier, a global school and community for purpose-led futures thinking
COMMITMENTS
Fellow of the Royal Society of Arts, to committed to the Design For Life Mission
United Nations Conscious Fashion & Lifestyle Network member, committed to the United Nations Sustainable Development Goals 4, 12 and 13
CLIENTS
“After years in forecasting positions, I realize how information is not power anymore, only clarity is. Geraldine’s unique perspective on societal shifts and her ability to connect the dots is providing just that: clarity. By combining both a global vision with fact-backed precision, she’s been a great asset in orienting the message we convey to our teams and top management.”
Guillaume Dacquet, Global Marketing Director ESTÉE LAUDER COMPANIES, Former Head of Strategic Planning & Foresight LVMH Beauty
ABOUT ME
ABOUT ME
“Geraldine is an incredible thinker and futurist who is generous with her insights and perspective. Willing to have challenging conversations and really inspire teams to think differently, consider the uncomfortable and ultimately push outside their comfort zone.”
Joanne Jorgensen - Design Leader, Ex Design Director Materials Footwear NIKE
HOW I SHAPE FUTURES
Architecting Regenerative Futures Through a Unified Practice
REDKEN - VIKTOR & ROLF - WARRIOR WOMEN - CHRISTIAN DOR - KANTAR - WUNDERMAN THOMPSON - GUNG HO - PURPOSE DISRUPTORS - HACKMASTERS - ADIDAS - AFTERPAY - SPUR - PANASONIC - GOOGLE - SIMS - PINEAPPLE LOUNGE - RED ASSOCIATES - LONDON COLLEGE OF FASHION - CENTRAL SAINT MARTINS - THE ROYAL COLLEGE OF ART - BUSINESS OF FASHION - SAMSUNG - BBC - SEYMOUR POWELL - TK MAXX - HOMESENSE - SELFRIDGES - DAZED BEAUTY - SXSW - WGSN - MILLS FABRICA - TOM DALE DANCE COMPANY - BLUEMENBUREAU - IMA - HYVVE GROUP - PLURALITY UNIVERSITY - BOSTON CONSULTING GROUP- BARBICAN CREATIVE HUB
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Where strategic foresight meets radical system transformation:
Identifying critical innovation gaps that traditional consulting overlooks, and confronting obsolete industry frameworks
Developing future scenarios that challenge existing cultural and technological paradigms
Providing strategic guidance to navigate fundamental industry disruptions and embrace change
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Reimagining futures thinking beyond traditional future trend forecasting:
Professional training programs that deconstruct conventional future foresight as well as teach the key foundations
Workshops designed to unlock the understanding of systemic transformation and regenerative foresight
University teaching that equips next-generation leaders and creatives with anti-disciplinary futures thinking
Trend Atelier school and community
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Provoking paradigm shifts through strategic dialogue:
Keynotes that expose current industry and forecasting limitations and inspire through transformational and emergent insights
Panel moderation that pushes conversations beyond surface-level commentary
Interactive formats that challenge audiences to reimagine possible futures
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Challenging cultural narratives through critical perspectives:
Author of the monthly column ‘Tomorrow’ for Spur, Japan’s leading fashion publication
Contributing writer exposing blind spots and speculative scenarios in the future of beauty with Dazed Beauty
Regular press contribution through quoting and interviews
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Architecting futures through multidisciplinary intervention:
Collaborations that break down disciplinary boundaries
Speculative design that reimagines potential realities
Creative projects that challenge existing systems
“Simply put, Geraldine’s insight, passion and professionalism make her a must-invite for any event where I have an audience that is truly interested in future trends and sustainable development. The content she creates is always unique, relevant to our audience and her delivery as a speaker is fantastic, I know that because when I look around the room everyone is looking up at her, and not down at a device!”
HYVE GROUP - Suzanne Ellingham, Portfolio Director, Source Events
“Whilst running an innovation led business, it’s rare to find an individual who truly manages to surprise you in any way. But this is exactly what Geraldine does every time with her thinking. She has an integral ability to engage the people around her in the journey of discovering the extraordinary and she does it with high consideration of what value will this bring not just for now, but for the future too.”
HACKMASTERS - Saher Sidhom, Founder
FEATURED IN
LATEST WORK
LATEST WORK
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![Blurred spiral text with 'Hypercyle' in the center, blue background, and the phrase 'Finding Authenticity in a Post Trend World' at the bottom.]()
Hypercycle - Finding Authenticity in a post trend world with Gung Ho The idea for Hypercycle is a handbook, not a forecast, designed as an aid in navigating our hyped-up world.
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![A woman sitting on a stage at a conference with a large screen behind her displaying phrases about hope and futurism. The stage is decorated with a backdrop featuring the text 'Leading Re-Generation.' The woman is dressed in a colorful outfit and appears to be speaking or preparing to speak. The atmosphere suggests a professional event focused on future-oriented themes.]()
Venice Sustainable Fashion Forum speaker on Fashion Forward: advocating immediate change for regenerative and thriving futures presenting key findings on ‘Rewilding Futures’
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![Abstract collage with a boombox, eye, birds, flowers, and insects on a blue gradient background. Text reads, 'Towards Reimagining Advertising.']()
Reimagining Advertising with Purpose Disruptors, the groundbreaking outlining the biggest transformations and exploring how the field of imagination practices and future thinking can be applied to create outcomes for an entire industry.
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![AI Fashion models in colourful, patterned clothing with geometric designs and headpieces stand in a desert landscape by Samar Younes]()
Imagination Meets Future Scenarios: The Future Custodians Speculative Design Collaboration with Samar Younes
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![A futurist speaker giving a presentation with the title 'Rewilding Futures' displayed on a large screen. The screen shows colorful graphics featuring abstract shapes and eyes. The speaker is standing at a podium in a lecture hall.]()
‘Rewilding Futures’ keynote at the Future of Product Design Conference in Nottingham University
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![Two people collaborating at a whiteboard covered with sticky notes. One person is writing while the other is observing. The board contains phrases related to creative ideas and project planning. They are in a speculative design workshop.]()
Speculative Design 3-day Workshop Training at the Institute of Design Barcelona for Masters in Creative Direction and Fashion Business Students
THE FUTURING DISPATCH
THE FUTURING DISPATCH
READ THE LATEST
My Futuring Dispatch unpacks how to architect futures that regenerate our creativity, our humanity and our planet. If you’re a futuring mind and/or professional seeking systemic change, you’ve come to the right place.
