Posts tagged accessories
Moto Racing: More than a Fashion trend

The perennial motorcycle-inspired trend seen on the catwalks and the streets is now reflecting a social shift in gender equality in sports and lifestyle. This development impacts a large array of fields such as art, fashion, retail design, lifestyle and entertainment, magnified by the growing community of female influencers on social media keen to share their passion for a traditionally male dominated world. 

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Gloves become a key accessory as we saw them emerge on the A/W 2017 catwalks and continue with emerging designers and editorials. 

Keep an eye out for this trend as it gains traction. This gives brands the opportunity to create pops of colour with the silhouette and play with both household items (think wash gloves or garden gloves), motorcycle or historic/ vintage references. 

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Pulse x Geraldine Wharry: A beginner's guide to Brand Strategy

As designers, makers, retailers and active members of the design industries, we don’t naturally want to feel hemmed in with words such as “brand strategy” which can sound like a military exercise, counter-intuitive to the creative process. But launching and maintaining a brand is a complex business. To ensure your long-term success, you need to follow through with the defining concept of your brand in all your operations.

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