Posts in society
The Weekly Edit

A week full of socio-political events grounded our research this week. Fashion more than ever is driven by experience, activism, emotion, life purpose. To understand and shape the future, we must look much farther than the next styling trend or influencer, we must understand the seismic shifts creating the complex and exciting landscape. And make no mistake: we are the ones shaping it, whether we want to or not, there is no space for passivity. 

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Moto Racing: More than a Fashion trend

The perennial motorcycle-inspired trend seen on the catwalks and the streets is now reflecting a social shift in gender equality in sports and lifestyle. This development impacts a large array of fields such as art, fashion, retail design, lifestyle and entertainment, magnified by the growing community of female influencers on social media keen to share their passion for a traditionally male dominated world. 

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