A week full of socio-political events grounded our research this week. Fashion more than ever is driven by experience, activism, emotion, life purpose. To understand and shape the future, we must look much farther than the next styling trend or influencer, we must understand the seismic shifts creating the complex and exciting landscape. And make no mistake: we are the ones shaping it, whether we want to or not, there is no space for passivity.Read More
In the first months of Donald Trump’s presidency, we examine on a micro and macro level the context in which an extreme narcissist has been able to rise to power.
We are living in “the Pivotal Age”, facing a fork in the road as a society. As the realest reality show in history unfolds, we look at how this catalyst moment has been in the making for several decades through economic policy, technological advancements, the Internet and social media.
With long lasting choices to make, society faces a future pulled between Narcissism and Empathy. And a possible new world order. This affects our everyday lives and impacts our ability to create, innovate and ultimately the way we engage with products and brands.Read More
Nostalgia is a heightened, sugar-coated idea of the past that has been hung onto, creating a new style. It fuels design and the need to re-tell a familiar story.Read More