circular design, GW2 Geraldine Wharry circular design, GW2 Geraldine Wharry

Responsible by Design: Sustainable Trend Forecasting for the Circular Economy

As a trend forecaster and designer, I see the responsibility we hold in informing our clients. Season after season. Collection after collection. With more and more raw materials, resources extracted from the planet. I have chosen to focus on relationships that breed more awareness around sustainability and push an urgent agenda.

But above good will, we must change the system.

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The Not so Weekly Edit

September starts with a bang. Here's what has been inspiring us at the studio and fresh off the press.

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The Not so Weekly Edit

One week after World Environment day we have focused our Edit on all things concerning Mother Earth. With a special focus on Beating our Plastic addiction. We still can't shake off the image of a whale found with 17 pounds of plastics in her stomach. In an era charged with ethical, technological and environmental concerns,  we must reshape how we use, make and re-use. Here are some recent facts we came across in our research.

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