Welcome to our last edition of the Not-So-Weekly edit for 2020! Immerse yourself into our latest inspiring research, where we took a squiggly journey from what defines things as ‘normal’ to how technology will impact the future of food and wellness.

We wish you a good end of what has been a tumultuous year. It’s been packed with changes, some good, some bad so from our studio in London to wherever you are take good care and whatever you do, enjoy the present!

Is it time to ditch seasonal trend reports and transition into a new fashion trend insights calendar? Much like the seasonal fashion calendar has been questioned, should we also be re-evaluating the corresponding rhythm and cadence of fashion trend reports?

As future trend forecasters who focus on delivering strategic insights for the fashion industry, how can we face the fact that being a part of a model that delivers ‘newness’ 2 to 4 times a year, often more, is contributing to exhausting our planetary resources?

By Laura Weatherburn

Communication through photographs and videos plays a dominant role in our lives, and as Geraldine shares in her ‘How to Research the Future’ course, “What is valued in a photograph is something that is constantly shifting”. As infants, we learn to understand visually long before developing the skills to speak, read or write.