circular design, GW2 Geraldine Wharry circular design, GW2 Geraldine Wharry

Are Fashion Trends Already Circular? A New Model for Regenerative Forecasting

Yes — fashion trends have always been circular. They move in ecosystems, return in cycles, and repeat the same colours, silhouettes and themes season after season. The inconvenient truth the industry refuses to act on is this: we are not inventing new trends. We are recycling them — while manufacturing as if we aren't.

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