The perennial motorcycle-inspired trend seen on the catwalks and the streets is now reflecting a social shift in gender equality in sports and lifestyle. This development impacts a large array of fields such as art, fashion, retail design, lifestyle and entertainment, magnified by the growing community of female influencers on social media keen to share their passion for a traditionally male dominated world.

design details, fashion, fashion design, styling, culture, graphics, society, sportswear, womenswear, GW3Geraldine Wharry8 August 2017womenswear, menswear, accessories, moto, motocross, padded, panelling

90s Nostalgia Part II

Following our Nostalgia Part I report, we examine the massive comeback of 90s athletics and street style in the fastest growing segment of the clothing industry. Sportswear sales increased by just under 7% in 2016, thus outperforming all other clothing categories for the third year running.

culture, design, fashion, fashion design, popular culture, society, sportswear, streetstyle, nostalgia, millenials, social media, youth culture, GW1Geraldine Wharry1 February 2017fashion, fashion design, 90s, nostalgia, streetstyle, sportswear, pop

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