Posts in sustainable
MULTI-FUNCTIONAL CLOTHING AS THE FUTURE OF CONSCIOUS FASHION: IN CONVERSATION WITH DESIGNER IRINA DZHUS
MULTI-FUNCTIONAL CLOTHING AS THE FUTURE OF CONSCIOUS FASHION: IN CONVERSATION WITH DESIGNER IRINA DZHUS

DZHUS is a conceptual womenswear brand I discovered in 2015 when I was invited to Ukraine Fashion Week as a speaker. Launched in 2010 by Ukrainian designer and stylist Irina Dzhus, the namesake label strikes as avant-garde and fundamentally utilitarian. DZHUS is known for its innovative cuts, multifunctional and experimental garments underpinned by an austere and industrialist aesthetic. The brand’s ideology stands for consciousness and humanity and is ethically manufactured using cruelty-free and vegetarian-friendly materials.

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GW2, trend forecasting, biographical, interview, fashion, Career, Futurist, sustainability, art, craft, design, ethical, fashion design, silhouette, sustainableGeraldine Wharrytrend research, design, sustainability, fashion, materials, trend forecasting, artisanship, fashion artisan, craft, futurist fashion, AW19, Kiev, Irina Dzhus
RESPONSIBLE BY DESIGN: Living in a material world
RESPONSIBLE BY DESIGN: Living in a material world

Following on from our Beginners Guide to Sustainability, this is a further read into the eco narrative of modern fashion. This topic is of course a cosmos of its own; there are various systems at play, contributing to the bigger macrocosm. Discussed in this article is one of the hotter spots of activity; but it is also personal to our own field of study and experience.

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ethical, fashion, sustainable, sustainability, GW3Geraldine Wharrysustainable fashion, fashion, circular design, guide, ethical fashion, ethical consumption, environment, fiber, fabric