MULTI-FUNCTIONAL CLOTHING AS THE FUTURE OF CONSCIOUS FASHION: IN CONVERSATION WITH DESIGNER IRINA DZHUS

DZHUS is a conceptual womenswear brand I discovered in 2015 when I was invited to Ukraine Fashion Week as a speaker. Launched in 2010 by Ukrainian designer and stylist Irina Dzhus, the namesake label strikes as avant-garde and fundamentally utilitarian. DZHUS is known for its innovative cuts, multifunctional and experimental garments underpinned by an austere and industrialist aesthetic. The brand’s ideology stands for consciousness and humanity and is ethically manufactured using cruelty-free and vegetarian-friendly materials.

CYBERDELIC UTOPIA

Psychedelic imagery is increasingly being used by designers as a way to explore new forms of reality that are shaped, warped, shattered and expanded by technology such as AR (augmented reality) and MR (mixed reality). The psychedelic experiences of the 60s resonate with a generation thoroughly absorbed into a disorientating network of sensors, filters, simulations, avatars and virtual connections.

The WEEKLY Edit

In January I have been very focused on research around circular design and how this can completely change the way we forecast trends. As usual, the daily research has led me to interesting places some of which I am sharing with you today. Enjoy!

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